Gave some today that is worth capturing:
Use title and description meta-tags, ideally varied page by page. Google has an issue with multiple use of the same text for some reason.
Google ignores the 'keywords' meta tag but other search engines pay it some attention so it is worth keeping.
A good 'description' meta-tag is essential.
Also title could be a bit longer (up to 65 characters including spaces)
Get as many people as you can to link to you from blogs, other websites, articles and so on.
Let's see if that elevates c-a-mayer-memorial.org.uk